About Lorrie

I’m Lorrie Director, the founder of DirectEd Advantage. With more than a decade of experience as a licensed School Counselor, School Building Leader, and School District Leader, I’ve dedicated my career to helping students and families find clarity and confidence in their educational journey.

I provide personalized guidance for students and parents in grades K–12, helping them navigate the complexities of the educational system, make informed decisions, and discover opportunities that align with their goals. Whether it’s college planning, career exploration, or building the skills needed to thrive in school, I bring clarity, common sense, and compassion to every step of the process.

I am a lifelong learner who thrives on opportunities for continuous education. As a member of NACAC, NYSACAC, ASCA, and NYSSCA, and a regular attendee at local, state, and national conferences, students and families can be assured that they are getting the most current information available in the fields of child development, social-emotional learning, and college admissions.

My work has been highlighted in The New York Times, I’ve presented at local, state, and national conferences, and I’ve been quoted in leading college admissions publications. These experiences reflect both my expertise and my deep commitment to empowering students and families with the knowledge and tools they need to succeed.

My mission is simple: to ensure that students and families feel supported, prepared, and empowered so they can enjoy the journey as much as the destination.